your brand, your content

great storytelling captivates an audience and drives engagement

We directed internet legends Woody & Kleiny in an online ad for M&S Food

At Belafonte, we believe that storytelling isn't just an art; it's the heartbeat of successful marketing. Branded content is a powerful communication tool that blends marketing and entertainment, weaving your brand's values, message, and ethos into engaging narratives that captivate your audience without the overt feel of traditional advertising.

Why does branded content stand out? It's immersive, it builds connections, and it's the storytelling bridge between a brand and its audience. At Belafonte, we excel at crafting this content, transforming your brand's vision into compelling stories that resonate with viewers, driving engagement and fostering brand loyalty.

So what’s the secret (sauce)? It’s a fusion of cinematic craftsmanship, innovative storytelling, and digital marketing savvy. We're not just videographers; we're visual strategists, audience (and horse) whisperers, and your brand's personal storytellers. Our portfolio sparkles with high-quality productions, each piece a testament to our commitment to excellence and our understanding of the digital landscape's evolving demands.

It’s not just about shooting with the best gear (although we like to), it’s about trendsetting creative concepts, and data-driven insights to ensure your branded content not only shines but also performs. SEO-optimised video content, strategic keyword integration, and a deep understanding of algorithmic trends bolster the visibility of our productions, ensuring your brand doesn't just join the conversation but leads it.

Get in touch and let’s chat about how we can take your brand’s content and message to the next level.

Who says electric cars can’t go to the movies?

  • Fundamentally, it’s about good storytelling. You’ve got to be bold and brave, give them something they’ve never seen before, in a way that they don’t expect it.

  • We all know that the average attention span of someone browsing online is about 3 seconds; but knowing this means that you can challenge it… by making the very first frame of your video absolutely killer.

  • It goes beyond the first frame; you’ve got to keep upping the ante and delivering moments that consistently go beyond their expectations

  • It’s been a tough battle, but you’ve kept them on the line and now you have to reel them in and give them what they came for… which is your offering - whatever that may be.

  • It’s why we’re all here, right?… the goal of any effective marketing campaign (video-based or otherwise) is to drive sales; and good, effective content is at the heart of great marketing. It can build a connection with your audience, which will in turn increase your sales and conversions.

the three act service

pre

This isn’t just about booking equipment, crew and locations (although this is part of it), no, this is mostly where we get to know you, your brand and your product… and we want to know everything; your goals, your ideas, your hopes and dreams. Yes, and your budget.

production

Now it’s getting real! The script it locked, cameras are on set, the crew already want lunch and the directors are panicking… fortunately, you’ve hired Belafonte, so none of this is actually true. You’re just having a bad dream, the shoot is going great and they’ve even got your favourite coffee.

post

Phew! The shoot’s over, now it’s time to kick back and relax. For you, sure, but this is where the real magic happens and we turn all of those gigabytes of footage into something that’s beyond your wildest dreams. We will need a bit of input from you though, it’s your baby after all.

contact us

Get in touch… maybe we could become best friends!